My Portfolio
Welcome to my portfolio! Here, you'll find a collection of my work showcasing my expertise in marketing, events, content creation, and social media management. From successful campaigns to creative designs, each project reflects my passion for delivering impactful results. Take a look and see how I bring ideas to life!
Linkedin Profile
01
Event and Marketing Strategy for Pride Ride – City of Kitchener
As part of my role at the City of Kitchener, I planned and executed the Pride Ride event from start to finish. I worked closely with stakeholders and sponsors, developed a PR communication plan, curated thoughtful gift hampers, and captured the event on video, which I edited to showcase the experience. This project demonstrates my expertise in event planning, marketing, and community engagement.
02
Promoting Free Bike Check & Bike Parking – City of Kitchener
I promoted the City of Kitchener's free bike check and bike parking initiative at events. To encourage the community to bring their bikes, I created a branded content video highlighting the benefits of cycling and bike-friendly services at city events. This project showcases my skills in content creation, video production, and community-focused marketing.
03
Capstone Project – PR Communication Plan for Fancy Fox Balloons
For my capstone project, I was honored to be selected to present my PR communication plan to the client, Fancy Fox Balloons, out of my entire class. The plan focused on enhancing brand visibility, expanding the customer base, and driving long-term growth through targeted strategies like influencer outreach, social media tactics, and community engagement. My plan was so impactful that the client implemented it in real life, showcasing my ability to deliver practical and results-driven strategies.
04
Cheese Project – Yummivita Gummies Pitch
I developed a pitch for Yummivita Gummies, a cheese-based multivitamin tailored for health-conscious Canadians. The project involved researching market trends, creating a unique product concept, and designing a comprehensive marketing and branding strategy. The plan included detailed financial projections, a distribution strategy, and innovative promotional efforts to position Yummivita Gummies as a savory alternative in the multivitamin market.
05
Social Media Marketing Plan – "Paws & Relax" Event
I developed a strategic social media marketing plan for the "Paws & Relax" event, promoting pet and human wellness through targeted content on Instagram, Facebook, LinkedIn, and Twitter. The campaign included educational posts, influencer collaborations, interactive engagement, and behind-the-scenes insights, ensuring a strong digital presence. Additionally, I implemented a poster distribution strategy at key locations to enhance local outreach. With a balanced content mix and multi-platform approach, this campaign successfully boosted awareness, increased ticket sales, and engaged the community, showcasing my skills in event marketing, audience engagement, and brand storytelling.
06
Branded Content – Graphics & Marketing Collateral
I specialize in designing professional branded content, including graphics, posters, and marketing materials tailored to enhance brand identity and audience engagement. My work spans social media, corporate events, and promotional campaigns, ensuring cohesive visuals and strategic messaging. Each design is crafted to align with business objectives, reinforcing a strong and consistent brand presence.
