My Professional Journey
With over 7 years of experience in public relations and social media management, I specialize in creating and executing impactful marketing strategies that enhance brand visibility and drive engagement. My expertise lies in content creation, market trend analysis, and fostering strong media relationships, all aimed at propelling brand growth and enhancing online presence.
Key Skills
Public Relations
Social Media Management
Content Creation
Market Trend Analysis
Darren Kropf
Active Transportation Manager, City of Kitchener
Kritika’s presence in the community at various events was exceptional. She was a great ambassador for the City, engaging with attendees through her warm and inviting conversations. She was highly effective at drawing people in, encouraging them to engage with our content and sign up for newsletters.
Beyond her strong public engagement skills, Kritika played a key role in developing PR communication plans for all major events during the summer, including writing the press release for Pride Ride. She designed event graphics, posters, and marketing materials that enhanced outreach and visibility. Additionally, she managed vendor communications, coordinated logistics, and hired and supervised volunteers, ensuring seamless event execution. Kritika consistently took initiative, proposed innovative ideas, and delivered high-quality work that strengthened our community engagement efforts.
