My Full Story
Kritika Sobti - Professional Journey
My journey so far has been a blend of continuous learning, strategic thinking, and creative execution. Specializing in impactful marketing strategies, I have dedicated my career to enhancing brand visibility and driving engagement. With a deep understanding of content creation, market trend analysis, and media relations, I am committed to propelling brand growth and establishing a strong online presence.
Embarking on a PR Odyssey
My professional odyssey in the vibrant world of Public Relations and Social Media began with a foundational role at Switch Originals. As a Public Relations Intern, I embarked on a journey of discovery, developing essential PR and communication strategy skills. This role was instrumental in shaping my understanding of the industry and preparing me for the challenges ahead.
Growing and Thriving
My diligence and aptitude at Switch Originals didn't go unnoticed. Rising from an intern to the Assistant Public Relation Coordinator, I was at the forefront of boosting sales through innovative PR and social media campaigns. My role involved conducting market research to identify emerging trends, enhancing audience engagement, and playing a pivotal role in organizing promotional events that led to significant sales increases.
Stepping into Leadership
In January 2022, I took a significant leap in my career by joining Gorillas Studios OPC Pvt. Ltd as a PR and Social Media Manager. In this role, I was responsible for enhancing media relations, managing crisis communications, and boosting brand visibility. My strategic approach led to a substantial increase in media coverage and social media engagement, underlining my ability to manage and elevate brand reputation.
Beyond Traditional Boundaries
My professional experience extends beyond traditional roles. I have developed promotional content for renowned hospitality brands like Accor Group and Marriott International Hotels to enhance hotel property visibility and boost tourism. My media and advertising contributions include participating in various top music videos, TV commercials, and print shoots As a Model and Actress. My journey has been a blend of creativity and strategic impact.
